Representative
Tetsuya Kimura
CEO / Representative Director
Tetsuya began his career as a systems engineer and worked across every phase, from requirements to design, development, testing and operation. Moving early into upstream work, he took on client negotiation and issue structuring, and shifted toward the role of bridging business and technology.
He then joined an online business launch as director, overseeing strategy, KPI management, sales, marketing and HR. After turning the business profitable, he led its sale through M&A.
He holds an MBA from Birmingham Business School in the UK. Since returning to Japan, he has served as PM and PMO on new business launches, global rollouts and DX programs for foreign and Japanese enterprises. He founded Enrich Firms, Inc. in 2020 and today acts as the de facto delivery lead for DX and AI transformation at several major companies.
His defining strength is cross-functional experience spanning corporate planning, DX strategy, finance, sales, marketing, product development, manufacturing, procurement, logistics and customer support.
Expertise
Three areas of expertise, combined
An understanding of business and management, the ability to implement technology and AI, and the capacity to work directly with overseas sites. One delivery lead who holds all three can keep a transformation moving across departments and borders.
| MBA | Birmingham Business School (UK) |
| Languages | Japanese (native), English (business), Chinese (business) |
| Roles | PM, PMO, product manager, business launch director |
| Expertise | Business strategy, requirements definition, vendor selection and negotiation, global rollout, AI adoption |
| Industries | Telecommunications, apparel, sportswear, precision & medical equipment, drugstore & retail, credit cards & finance, insurance, automotive, food, robotics |

